Hospitality Concierge Offers Helping Hand to Northern Rivers Clubs

Now in their second year, the regional deployments aim to answer questions and provide support on liquor licensing, liquor and gaming compliance, and ensure awareness of the benefits of the NSW Government’s vibrancy reforms. 

The visits also help to build an understanding of the free one-stop-shop Hospitality Concierge support service, which is available to hospitality operators across NSW. 

The two-day visit saw the Hospitality Concierge visit staff at various hospitality venues, including clubs, across the Northern Rivers.

The team explained the current incentives to host live music, as well as ways that venues can expand their offerings or reduce liquor licence fees. 

Liquor & Gaming NSW Director Regulatory Excellence Melanie Brown said the outreach visits were an important forum to ensure businesses in regional areas were kept informed and could benefit from recent changes made under the NSW Government’s Vibrancy Reforms. 

“Regional and remote hospitality businesses play a vital role in their communities as meeting places, and contribute to local economies and provide employment opportunities,” Ms Brown said. 

“Liquor & Gaming NSW is committed to supporting licensed venues to ensure they have the information and resources they need to grow and thrive, and can operate safely and responsibly.    

“The Hospitality Concierge’s regional engagement program covered a lot of ground across NSW in its first year, with visits to southern NSW, the Northern Tablelands and the South Coast.  

“We have received positive feedback from the more than 100 venue operators we have met with so far, and we plan to build on that success by visiting even more regional and remote areas this year.” 

Some of the things discussed at the meetings included support with licensing and compliance, incentives for hosting live music, which includes extended trading hours and discounted liquor licence fees, and L&GNSW’s 2026 Regulatory Priorities. 

To find out how the Hospitality Concierge can help your venue, click here.

More information about the vibrancy reforms can be found here.