If you missed the Your Local Club Ad Campaign Webinar, you can now watch the full recording here.
Hosted by ClubsNSW Media and Marketing Executive Manager Darren Flynn, together with brand consultants Andrew Varasdi and Ben Lyttle, the webinar elaborated on the concept development and rationale behind the music-based direction for the campaign.
In-market research results were also presented, showing how the audience is responding to the finished executions.
The webinar also features a sneak peek at the upcoming 30-second TVCs highlighting the themes of friendship and celebration, as well as 15-second ads focusing on veterans, sport and Christmas Day in clubs.
The advocacy component of the campaign and the ClubGRANTS campaign were also discussed.
Watched the webinar and have a question? Email the ClubsNSW Marketing team at [email protected].
