Next Iteration of the Your Local Club Ad Campaign Rolls Out

The next iteration of the Your local club ad campaign kicks off today, 27 March. 

Running until 31 March, this latest burst features a new 30-second TVC, Your local club — where friendship belongs, which will appear on a variety of free-to-air TV channels across the state, as well as Broadcast Video on Demand (BVOD), Subscription Video on Demand (SVOD), online digital and social media. 

Your local club — where friendship belongs advertisements on the sides of buses all over NSW are now in circulation, too.

The creative concept for this campaign is built around the core brand proposition of Your local club — where we belong and highlights the unique experiences that clubs provide. In total, there will be three 30-second TV ads, focusing on the themes of love, friendship and celebration, as well as six 15-second ads — one cut down version of each of the above as well as ads centred on veterans, sport and Christmas.  

The TV ads will each feature one of four different renditions of Perry Como’s much-loved hit Magic Moments. The Your local club — where love belongs ad was the first in market this year, running in the days leading up to Valentines Day. You can watch it again here.

Other executions will be launched to coincide with significant dates throughout the year, including ANZAC Day, major sporting events and Christmas. 

The ads will communicate to various audiences — members, non-members, affiliates, politicians, community organisations and other stakeholders — the connection that the people of NSW have with their local club. Whether it’s their go-to destination for live entertainment and family celebrations, the place where they hosted their wedding reception or 40^th birthday party, or simply the spot where they enjoy a meal each week or catch-up with their friends over a game of barefoot bowls — clubs hold a special place in everyone’s heart. Your local club is where everyone feels they belong.

To support the new campaign, ClubsNSW has also created advertising materials for clubs to display in their venues, which can be downloaded here. 

Have a question about the campaign? Send an email to [email protected].