ClubsNSW Unveils New Brand Identity

The new logo for ClubsNSW was officially unveiled earlier today by CEO Rebecca Riant at the 2025 ClubsNSW Conference & AGM. The new logos and colour palette reflect the diversity of the club industry — from coastal blues to outback-inspired hues — with a circular icon symbolising member clubs, communities and the millions of club patrons that the industry serves.

You can view the brand launch video here.

This marks the beginning of a phased rollout of updated branding across the Association’s suite of logos, with the new Your Local Club logo to be officially launched in the coming weeks, and logos for ‘child brands’ including ClubAssist, ClubGrants, ClubSafe and ClubEducation to be introduced gradually through early 2026.

Formal steps regarding how clubs can update their own club assets will be shared in due course. 

If you have any questions about the new brand, please contact the ClubsNSW Marketing Team at [email protected] or contact ClubASSIST on 1300 730 001.