New Corporate Partnership Announced with Innovative Brewer
ClubsNSW has announced it has signed a new corporate partnership agreement with Mountain Culture Beer Co. They will come on board as a Silver Partner.
Key Points
- Voted number one beer by Australia in the GABS Hottest 100 for three consecutive years
- 45 per cent of drinkers in the 18-35 age demo
- 80 per cent growth in on-premise sales versus last calendar year
Overview
Mountain Culture is an independent craft brewery that launched in October 2019 in the Blue Mountains. Despite launching only a couple of months before the Black Summer bushfires throughout the region, then heading straight into the COVID lockdown of April 2020, they were able to quickly transition their business model from a focus on their brewhouse, to begin posting canned beer all over Australia.
They are known for producing the best craft beer in the country – their flagship Status Quo Pale Ale having been voted the number one beer in Australia three years in a row in the GABS Hottest 100.
On top of high-quality product, Mountain Culture is known for doing things differently, with a spirit for adventure and an average customer that is 10 years younger than the industry average - attracting the next generation of beer drinkers.
What’s Next?
Their team will be dropping in to venues across the state to share some samples and say hello. They also have an epic summer campaign planned in collaboration with Australian cricket captain Pat Cummins, Mountain Culture’s first ever brand ambassador and investor.
For any further information or inquiries, drop them an email - [email protected].
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