Understanding the Role of a Chair

In this Q&A, he emphasises the chair's evolving role as a strategic leader focused on governance and performance, managing stakeholder relationships, board dynamics, and collaboration among directors. 

Craig will facilitate the upcoming Chair of the Board Masterclass through the Club Education Institute to equip participants with essential board leadership skills, offering actionable insights from his dual expertise as an academic and chair.

Q: Why is the role of a chair less understood compared with a CEO?

A: The chair’s role is inherently less visible because much of their work happens behind closed doors. They often deal with sensitive matters, such as managing relationships with key stakeholders and resolving boardroom conflicts. These responsibilities require discretion, making their contributions less obvious to the outside world.

Q: What does the typical chair look like, according to research?

A: Their motivations are largely professional—they see the role as a chance to influence, learn and apply their expertise, rather than a pursuit of financial gain or prestige.

Q: What are the key challenges chairs face?

A: Four main challenges stand out. First, building and maintaining relationships with members and important stakeholders. This requires constructive, sustainable communication. Second, managing board member relations. Some directors resist collaboration or push personal agendas, which can disrupt board harmony. This is why an agreed strategic direction and objectives is so important. Third, fostering teamwork among directors. Many board members have CEO or executive backgrounds, so getting them to collaborate rather than dominate is often tricky. Finally, addressing information irregularity with executives. Chairs rely on the CEO and their team for data, so ensuring the board gets accurate, timely and sufficient information is critical.