New Updates to Treasury Premium Brands

Treasury Wine Estates is proud to lead the industry in all aspects of our business. 

From producing world-class, award-winning wines to implementing more sustainable operations and fostering a team of dedicated sales professionals, we strive to set the standard in excellence. 

As the Managing Director of Treasury Premium Brands, I am excited to share some of the changes you will soon see from our business.

We are positioning our company to better serve you, with innovative products designed to cater to evolving consumer trends. Ensuring that we have the right people in the field is also a crucial part of this strategy. 

In today's market, where consumers are spoilt for choice with new brands and varieties regularly appearing, it is essential to stay ahead of trends and meet customer demands effectively.

The past few years have been challenging for clubs and the hospitality industry more broadly, with operational costs continuing to rise and consumers suffering from cost of living pressures. 

In recognition of this, Treasury Premium Brands (TPB) has not taken a price increase over the past three years and will continue this stance through August. This commitment underscores our dedication to supporting the industry and helping you maintain healthy margins on wine sales within your businesses.

Looking ahead, we have several new on-premises exclusives set to launch later this year and early next year, aimed at creating a distinct differentiation from the retail market. A prime example of our innovation is the Squealing Pig cans we launched last October, which have already seen great success in the market.

Pepperjack and Wynns are some of the most renowned Australian wines, beloved by consumers, which is why we plan to provide greater promotional flexibility while protecting the value of our core range as we head into this financial year.

As consumer preferences evolve, many are choosing to dine out and enjoy higher-quality meals, this is why we are passionate about ensuring you have suitable wines to complement any dining experience or social occasion.

To further deepen our customer and consumer engagement, we are adding three new roles back into the field—two Business Development Executives and one Regional Sales Manager for NSW/QLD. These additions will enhance our ability to connect with and support you more effectively.

We are also pleased to announce the appointment of Sarah Parkes as General Manager for Treasury Premium Brands and Simon Archer now leading the National Field Sales team.

Sarah can be reached at [email protected] and Simon can be reached at [email protected].

We are here to support you so please reach out to your TPB contact with any questions or to let us know how we can assist you further.