Cybersecurity: Deepfake Awareness & Prevention

The eSafety Commissioner of Australia defines deepfakes as realistic yet false digital photos, videos or sound files of real individuals. 

Deepfakes are created using AI (which anyone who has access to a smartphone or computer can create in a matter of minutes) and can be extremely realistic. 

As this technology continues to evolve, it is important your club is aware and has defence mechanisms in place to prevent the potential harm of deepfakes.

For example, a finance worker at a multinational firm paid approximately $25 million to individuals who used deepfake technology to pose as various employees, including the company’s chief financial officer, in a video meeting.

Improve Awareness

• Encourage a culture where employees understand the need to investigate anything that seems unusual or suspicious.
• Before accepting audio messages, consider if it's likely that the person would actually send one. Even if someone appears genuine, it's important to be open to the possibility that they might not be who they claim to be.
• If unsure, think about whether the way this person is communicating matches what you would normally expect from them.

Embrace a Multi-Dimensional Approach

• Look to introduce a verification process over time. 
• Provide ongoing education and training for your staff to combat deepfakes. 
• Ensure all staff are aware and understand their responsibility. 

ClubsNSW will continue providing guidance and resources on cyber threats and security to support clubs to be cyber safe, however clubs should continue reviewing their cybersecurity practices and ensure they are protected.