During this time, the Club made the decision to re-focus just on our core business areas, being food and beverage and gaming. The beverage side of the business has focused on key areas such as the restaurant, bottle shop and Sports Bar/TAB.
We’ve deliberately made the Sports Bar/TAB area a large, comfortable space with lots of screens and seating, whereas other venues have cut back or removed their TABs. Though the TAB itself doesn’t generate great revenue for us, it does have a flow-on effect for our beverage and food departments.
The Sports Bar creates a great ambience for our local members and regulars, giving them a safe place to meet and have a punt if they choose.
We believe the success of this area of the Club is due to two main reasons — we have a dedicated staff member (TAB Co-Ordinator) who is passionate about the Sports Bar/TAB and consistently provides exceptional customer service, and we have an amazing area devoted to a sports bar look and feel, with updated equipment, facilities and screens.
The restaurant, bottle shop and gaming areas have taken similar approaches, with dedicated and committed staff. We continue and challenge ourselves regularly on how we can improve our products, services and facilities — remaining fresh and relevant is key.
