Magic Moments Campaign Drives Festive Reach

The campaign focused on positioning clubs as the go-to destination for festive celebrations while highlighting their role in fostering a sense of belonging and community. The Where Christmas Belongs advertisement ran across YouTube, BVOD (Broadcast Video on Demand) and SVOD (Subscription Video on Demand) digital platforms, and social media between 7-20 December 2025.

The digital campaign delivered over 2.4 million impressions and reached 575,162 unique viewers, achieving outstanding video completion rates of 97 per cent on BVOD/SVOD and 94 per cent on YouTube. Connected TV was the top-performing channel, generating more than 1.17 million impressions through premium BVOD platforms such as 7Plus, 9Now and 10 Play.

The paid social campaign produced over one million impressions and achieved a unique reach of more than 640,000 across a state-wide targeted audience. The Where Christmas Belongs video creative, along with supporting static imagery, was featured across both organic and paid social media platforms.

Beyond celebrations, clubs embraced the season of giving, supporting those in need through a variety of initiatives. 

Mounties Group collected non-perishable food items, new children’s toys and essential hygiene supplies to help families across the Central Coast, Northern Beaches and southwest Sydney.

St George Leagues Club volunteers dedicated their time at The Kogarah Storehouse, packing food parcels to ensure no one in the community went hungry over Christmas. 

Parra Leagues partnered with Parramatta Mission’s Festival of Christmas, providing financial support for hampers, meals and essential services for families experiencing hardship or homelessness. 

As we move into 2026, ClubsNSW will continue to celebrate and share stories of generosity and connection. Future Magic Moments campaigns will build on this momentum, showcasing the incredible work clubs do year-round.