Coca-Cola Europacific Partners is Offering an Italian Getaway Worth $40K

In January 2024, Coca-Cola Europacific Partners (CCEP) launched the first promotion of its Post-Mix Pinnacle Programme, offering consumers the chance to win tickets to Coachella. Three months later, CCEP offered consumers the chance to win a trip to Paris to experience the 2024 Olympic Games.

As we move into the footy finals season — where we know consumers are spending more time socialising in clubs — CCEP has yet another exciting promotion for Post-Mix Pinnacle customers to participate in. CCEP is inviting consumers to eat their way through Italy!

Participation is simple — consumers simply need to purchase a 330ml bottle, or a jug, of any Coca-Cola variety to be in the running to win a trip for two to Italy, valued over $40,000! This incredible prize includes flights, accommodation, bespoke food experiences and more.

The Post-Mix Pinnacle Programme has been running since venues began to trade in the wake of COVID, delivering increased foot traffic and consumer engagement within the on-premises trade across Australia and delivering consistent growth of Coca-Cola varieties in participating venues.