2023 Hospitality Trends

Alcohol-free Is on the Rise

There has been a significant shift in the acceptance of non-alcoholic drinks, with young people the driving force behind this trend. The new generation is prioritising health and wellbeing, resulting in declining alcohol consumption worldwide. me&u data shows the demand for non-alcoholic alternatives has surged in the past year, particularly during events like Dry July and Dry January. This growing preference for alcohol-free beverages is driven by the pursuit of healthier lifestyle choices post-pandemic and a rise in the quality and availability of alcohol-free beverages on the market.

Retro Revival

As consumers long for simpler times, nostalgia is making a major comeback in the hospitality industry, with retro food items and classic cocktails gaining popularity. The vodka-based Fruit Tingle has seen an astounding 23 per cent increase in orders nationally over the last six months, making it the fastest-rising cocktail at me&u venues. Meanwhile, timeless favourites like espresso martinis and Tommy's margaritas continue to tip the scale. This trend carries over into cuisine, with the classic chicken parmigiana and chicken schnitzels topping me&u’s list of most ordered food items over the summer of 2023. So, grab some mac and cheese, pizza bites or classic pub grub and tap into the power of nostalgia to create memorable experiences. 

Smarter Venues and Connected Customers

Not just a fad, QR codes as a replacement for physical menus have become the new normal in the hospitality landscape. Customers are more connected, with 76 per cent appreciating the ease that order and pay technology provides. Additionally, 34 per cent of customers are more likely to choose a venue that offers order and pay technology. Smart venues have embraced technology to gain valuable customer insights, using this to streamline operations, improve processes and make data-driven business decisions. 

As we navigate through 2023, the hospitality industry will continue to be driven by evolving consumer preferences. By staying on top of trends and embracing innovation, venues can continue to facilitate exceptional experiences for their customers.

Find out how we can help you to streamline your operations and elevate your guest experience. Visit meandu.com or contact me&u Country Manager Tess Myers on 0400 446 094 or via email.