Ramsgate RSL Group Announces Re-Brand

The Ramsgate RSL Group has announced it is re-branding to Societie.

While Ramsgate RSL, Club Heathcote, Club Engadine RSL and Fingal Bay Sports Club will retain their individual club names, they will now collectively fall under the Societie brand.

It follows in the footsteps of other clubs who have re-branded in recent years, such as Norths Leagues Club to Norths Collective and the Bowlers' Club of NSW to Club York.

The Ramsgate RSL Group, embracing the need to evolve with the changing landscape of community clubs, has developed Societie to connect all venues, experiences and customers together across all of its locations.

"Societie reflects our commitment to the communities and customers we serve," says Sallianne Faulkner, President of Ramsgate RSL Group. 

"It's a step forward that respects our cherished history while paving the way for new trends, growth and offerings through all our venues."

The club group says the re-brand will ensure its legacy is respected while enhancing its offerings into the future.

Central to Societie is the Ramsgate RSL Group's DNA in hospitality and community spirit, a tradition that has long brought people together over shared meals and experiences - through staff, offerings and welcome spaces, and all of them will share the values of Societie.

"With Societie, we're sharpening our focus on what truly matters — delivering exceptional hospitality experiences that our customers love and remember,” says CEO David Moorcroft.

“It's about operational excellence, consistency across all touchpoints and a promise of continuous innovation."

The introduction of Societie is also a strategic move towards creating operational efficiencies, future-proofing the brand and ensuring the Group's ongoing success. It is a brand that speaks to the collective effort to attract and retain the best talent, producing strong commercial outcomes and establishing trust across existing and future venues.