Purple Friday — Clubs Say No to Domestic Violence: Register Your Club

Purple Friday — Clubs Say No to Domestic Violence, scheduled for Friday, 8 May, is a state-wide social impact campaign encouraging all registered clubs to stand together and shine a spotlight on the industry’s role in DFV prevention. Clubs are encouraged to “turn purple” for the day by outfitting staff in purple shirts, hats, badges and by incorporating purple decorations, digital signage, social media assets and other visual elements throughout their venues.

The initiative has been deliberately aligned with Domestic and Family Violence Prevention Month in May, helping to strengthen collective advocacy, amplify community awareness and reinforce the importance of early intervention and support for those affected.

Clubs across NSW have long played a vital role in supporting DFV prevention and response efforts. From providing safe, welcoming community spaces to partnering with frontline services, hosting awareness campaigns and supporting local organisations, the registered club industry continues to demonstrate its commitment to protecting and strengthening local communities.

Purple Friday builds on the leadership of Cherry Street Sports Club, whose commitment to DFV prevention inspired the creation of the initiative, as well as other early adopters such as Revesby Workers’ Club. Their advocacy has paved the way for a unified, state-wide movement.

All registered clubs are encouraged to participate on Friday, 8 May. Participating venues will receive a comprehensive suite of resources, including:

• Social media assets
• In‑venue digital screen collateral
• Key messaging and communication materials
• The ClubsNSW DFV Toolkit
• A DFV leave policy template
• Access to a Purple Friday informational webinar

Registration is now open. Once registered, clubs will receive an email with further information and links to all available resources.

Important: For clubs with multiple venues, each location must be registered under its own designated contact person. Duplicate contacts across venues may result in incomplete registrations.

For enquiries or additional support, please contact ClubAssist on 1300 730 001 or email [email protected]