Mounties Beer Campaign to Support Wounded Heroes

Mounties Group is proud to announce its partnership with Wounded Heroes for a special campaign throughout the month of April, aimed at providing critical support for veterans and their families. This initiative, supported by generous donations from Lion and CUB, will see 100 percent of beer sales from selected brands at all Mounties clubs donated directly to Wounded Heroes. 

Wounded Heroes Australia is a national charity organisation providing crisis support to current and ex-serving Australian Defence Force (ADF) veterans and their families. As first responders, they provide immediate 24/7 practical support to ease financial, emotional and personal hardships. 

“Wounded Heroes is committed to saving lives by helping to prevent the heartbreakingly high rates of veteran suicide, veteran homelessness and provide support to our veteran families when they need it most,” said Mounties Group President John Dean. 

“Mounties Group has established a great relationship with Wounded Heroes in the last few years and has seen first-hand the value and importance of their support programs and services. 

“We are proud to introduce this campaign across all our clubs in Western Sydney, the Northern Beaches and the Central Coast in an effort to ensure our veterans and their families get the best possible care and support, when they need it,” he continued. 

Lion and CUB have graciously supported this campaign with their products. Every purchase of selected product will contribute directly to Wounded Heroes.

“April is a particularly demanding month for veterans, with the convergence of school holidays, ANZAC Day and Easter. Mounties Group recognises the unique challenges faced by our veterans during this time and is committed to providing tangible support,” explained President Martin Shaw from Wounded Heroes Australia.

“Our services include 24/7 immediate support to veterans and their families in financial crisis, including those who are homeless or at risk of homelessness, around Australia. We couldn't help our veterans and those around them without the generosity of our community and campaigns just like this,” added Mr Shaw.

In addition to the beer sales initiative, a percentage of sales from two-up at Harbord Diggers’ ANZAC Day events will also be donated to Wounded Heroes, further bolstering the impact of this collaboration.

"Through the generosity of Lion and CUB, and the participation of our community, we aim to make a significant impact in the lives of those who have sacrificed so much for our country," concluded Mr Dean.

The community is also encouraged to join in supporting this cause by scanning unique barcodes provided at Mounties Group venues to make direct donations. To learn more about Wounded Heroes and their vital work, visit woundedheroes.org.au.