Outdoor Phase of Your Local Club Ad Campaign Launches Today
Member clubs are advised that ClubsNSW has launched the outdoor phase of the Your local club advertising campaign.
Printed advertisements on the side panels of buses commence today, with up to 900 buses featuring the ads throughout NSW. Each bus panel captures a key moment from the TV advertisements to tie the campaign together. If you have any enquiries in relation to the distribution of buses in your region, please email the ClubsNSW Marketing team at [email protected].
Over the weekend, the 30-second Your local club – where love belongs ad entered the market once again throughout the state on free-to-air TV channels, as well as Broadcast Video on Demand (BVOD), Subscription Video on Demand (SVOD), online digital and social media. This burst will run up until 14 February to coincide with Valentine’s Day.
ClubsNSW is also excited to share the final 15-second cut-down versions of the three original ads, highlighting the themes of love, friendship and celebration, as well as another three versions centred around veterans, sport and Christmas day in clubs. All ads can now be viewed here.
As mentioned in Circular 24-005, the TV ads each feature a rendition of Perry Como’s much-loved hit Magic Moments. To ensure the audience’s recall of the ads, each version begins with the song’s iconic whistling introduction.
A reminder that to support the new campaign, ClubsNSW has also created advertising materials for clubs to display in their venues. We encourage member clubs to download the advertising materials here.
This document has been prepared for the benefit of members and partners of ClubsNSW, and is intended for general information only and does not constitute legal or other professional advice. You should consider your own individual circumstances and obtain your own independent advice before acting on this document. All copyright subsisting in this document is owned by, or licensed to, ClubsNSW or its contributors. Except for authorised use by members and partners of ClubsNSW in their own organisations, this document must not be reproduced, communicated, or otherwise disclosed in any form by any means without the prior written consent of ClubsNSW. If you are unsure about your rights, please contact ClubASSIST on 1300 730 001. © ClubsNSW or its contributors 2023